OUTCOME-LED OUTBOUND
Qualified meetings. Not just booked meetings.
We identify, engage and qualify the right buyers for B2B software companies. No setup fees. No retainers. You only pay when a qualified meeting actually happens.
THE PROBLEM
Outbound often optimizes for the wrong numbers.
More contacts. More emails. More replies. More calendar bookings.
Those numbers only go so far if the person on the other side isn't someone your sales team genuinely wants to speak with.
Good outbound isn't about maximizing activity. It's about reaching the right accounts, engaging the right people and creating enough relevance for them to want a real conversation.
Yet most outbound models make you pay for the activity, regardless of whether a qualified sales conversation ever takes place. We don't.
THE DIFFERENCE
We optimize for the meeting that happens.
Technology helps us move faster, but judgment drives the campaign.
We start with your ICP, buying context and the people your sales team actually wants to reach. We research the account, build relevant outreach around your proposition, manage the conversation and qualify interest before a meeting reaches your calendar.
The goal isn't to book as many meetings as possible. It's to book meetings your sales team is genuinely interested in taking.
HOW IT WORKS
A clear path from target account to sales conversation.
01 — DEFINE
Together, we define your ICP, priority accounts, buyer personas, relevant use cases, messaging and exactly what should count as a qualified meeting.
02 — IDENTIFY
We identify the accounts and decision-makers most likely to be relevant, combining high-quality prospect data, account research and buying signals.
03 — ENGAGE & QUALIFY
We engage prospects with personalized outbound, manage responses and qualify genuine interest against the criteria we agreed upfront.
04 — MEET
A qualified prospect is booked directly into your calendar. The conversation happens. Only then do you pay.
PERFORMANCE-BASED MODEL
Pay for conversations, not activity.
No setup fee. No monthly retainer. No paying for outreach activity.
We agree upfront what a qualified meeting looks like. We then take responsibility for creating those conversations.
When a qualified meeting takes place, you pay. If it doesn't, you don't.
WHAT COUNTS AS QUALIFIED?
You decide what a qualified meeting looks like.
Right company
Fits the ICP and account criteria we agreed
Right person
Matches the target role, seniority or buying influence
Relevant context
There is a credible reason for the conversation
Genuine interest
The prospect knowingly agrees to discuss your solution/use case
Meeting held
The conversation actually takes place
Before outreach begins, we agree the exact criteria together, so there is no ambiguity about what you are paying for.
IDEAL CLIENT
Built for B2B software sales teams.
Best suited to established B2B software companies with a clear target market, meaningful deal values and a sales team ready to turn qualified conversations into opportunities.
Your product is proven
Established B2B software with a clear value proposition
You know who buys
A defined ICP and clear buyer personas
A meeting is valuable
Deal values that justify high-quality outbound
Your team can close
Salespeople ready to run discovery and progress opportunities
You want more pipeline
More qualified conversations without adding SDR headcount
WHY THIS MODEL
Put the performance risk on us.
Traditional agency
Internal SDR
Invest in hiring, tooling and management.
MeetQualified
Pay for qualified conversations that actually happen.
Let’s create conversations worth having.
Tell us who you want to meet. We'll explore your ICP, what you consider qualified and whether our model is a fit. No commitment required.
Book a conversation
FAQ
The practical questions.
What is a qualified meeting?
What if a meeting doesn't meet the agreed qualification criteria?
What happens if you don’t generate any qualified meetings?
Are there setup fees or monthly retainers?
How does pricing work?
How do you find and engage prospects?
Who do you work with?
Which markets do you target?
How quickly can a campaign launch?
Do you replace our sales team?
CompanyName
Qualified conversations for B2B software.